A Picture is Worth a 1000 Words

Social media has constantly been evolving, whether it be from AOL's initial communities, to email, to spam, or to Facebook. The most recent and undeniable turn that social media has taken is that of visual content or in layman's terms, images, mostly due to the fact that pictures can communicate what text would otherwise in a much faster and clearer way. 

The statistics below "illustrate" the evidence and thinking behind this point: 

• Pinterest and Instagram are the two newest and fastest growing social media outlets and Flipboard (a visual news app) was the most popular at the time of the iPad's launch. 
• Recruiters judge your LinkedIn profile more by the photo than the content.
• The most shared and clicked-on links on Twitter are images.
• Facebook images are what generate the most reach, views, and interaction.

Marketers have an opportunity to take advantage of this trend by not only including relevant images on their business' social media pages but to also join some of the fastest growing image social media networks such as Instagram and Pinterest to link their images and help generate more traffic, leads, and sales.