Thursday, March 14, 2013

Social Media Boot Camp

Earlier on this year I had posted about how some companies were actually requiring both their new and seasoned employees to go through mandatory social media training. This concept seemed unique, a bit controversial, yet definitely necessary for the changing marketing world. Now an even more unique, controversial, and maybe necessary concept is being introduced... and that is of a social media boot camp! This training session is for employers this time around and is geared towards allowing them to collaborate with experts (click for the complete list) who can help them develop a cohesive marketing strategy and increase their presence across various social media platforms such as Facebook, Twitter, Instagram, Pinterest, etc...


Participants will learn the following:
  • How to build a social media monitoring dashboard
  • How to extend the reach of Facebook and Twitter to third-party, destination websites
  • B2C and B2B social marketing strategies
  • Launch a blog, add photos, videos and widgets
  • How to search engine optimize web content
  • How cede control of the message without damaging your brand
  • State of the mobile web, location-based social networking and what's next
  • How to measure the influence on any blog or website
  • How analyze your web stats to see what's working, and what's not


There are two registration options currently: to enroll in the complete 8 week program or attend individual sessions for $95 each. Register here.


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