Earlier on this year I had posted about how some companies were actually requiring both their new and seasoned employees to go through mandatory social media training. This concept seemed unique, a bit controversial, yet definitely necessary for the changing marketing world. Now an even more unique, controversial, and maybe necessary concept is being introduced... and that is of a social media boot camp! This training session is for employers this time around and is geared towards allowing them to collaborate with experts (
click for the complete list) who can help them develop a cohesive marketing strategy and increase their presence across various social media platforms such as Facebook, Twitter, Instagram, Pinterest, etc...
Participants will learn the following:
- How to build a social media monitoring dashboard
- How to extend the reach of Facebook and Twitter to third-party, destination websites
- B2C and B2B social marketing strategies
- Launch a blog, add photos, videos and widgets
- How to search engine optimize web content
- How cede control of the message without damaging your brand
- State of the mobile web, location-based social networking and what's next
- How to measure the influence on any blog or website
- How analyze your web stats to see what's working, and what's not
There are two registration options currently: to enroll in the complete 8 week program or attend individual sessions for $95 each.
Register here.
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