Some say the Ravens won it, some say Beyonce won it, some even desperately say the 49ers won it, but Twitter seems to be the true winner of the Superbowl. According to a study conducted by MarketingLand's Matt McGee, Twitter was mentioned in 26 out of 52 commercials during the nation's most watched sports event. This was a whopping increase from last year's low count of only being recognized in 8 out of 59 advertisement clips; meanwhile Facebook experienced a 50% decline in this matter and Google+ received no prominence whatsoever for the second year in a row.
The impact Twitter made on Superbowl Sunday goes on to show four main things:
1) Social media marketing has taken a greater impact on national television.
2) Brands believe that social media strategies can generate leads for them.
3) Twitter continues to prove itself as an extremely significant B2C resource.
4) Twitter has seamlessly integrated itself into the daily lives of consumers worldwide as the reliable, real time, marketing and news source for connecting brands, products, and people.
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