Everyone has probably heard of a Macy's, Express, or even a Taco Bell gift card... but a Facebook gift card is one that even the most avid of Facebook users and advocates would most likely have not imagined. Recently Facebook did the unthinkable with launching it's own gift card, one that allows people to exchange gifts from multiple brands with each other across the platform. This is a perfect feature for social media marketers as it will allow companies to better connect with their consumers with the quick and easy way of a universal card. So far Olive Garden, Sephora, and Jamba Juice are amongst the large companies to take advantage of this unique gift card but smaller retailers should especially take note of it to make their brands and products more known and easily accessible.
The Facebook gift card is very simple to use - A user buys it for his/her friend or family member and they receive it in the mail shortly after. Once the recipient has the gift card, it may be loaded and re charged over and over again. An updated balance is available on the Facebook home page, via the Facebook app, or even via instant notifications on the phone or computer.
This is truly a "gift" for marketers of companies and retailers trying endlessly to connect with their target audiences.
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