Social Media for Dentists

The benefits of social media are generally highlighted towards helping small businesses and/or large firms grow their customer base and increase sales; however, it is often ignored that those not necessarily in the corporate realm can also make use of this powerful tool. One such example is dentists. Dentists' patients are online and it only makes sense that their practice be online also. A dentist's practice is different in the sense that it almost 100% thrives upon word of mouth referrals and what better way to do this than by creating a Facebook page or blogging about your services to better connect with your current patients. For instance, if one of your Facebook followers who is a current patient shares one of your posts with 200 of his other friends your reach has multiplied within seconds generating a viral effect. The more content that is created, the more likely it is that others will see it and then share it leading to others acknowledging you as an expert in dentistry and then perhaps seeking you for their dental health care.